During Hispanic Heritage Month (Sept 15 – Oct 15), Austin FC proudly celebrates the many local Latino leaders who help shape our city, a commitment the Club champions year-round. Austin FC will host its annual Hispanic Heritage Night during the match against the Seattle Sounders FC on September 21. The match will include Mariachi Voz de Pasión performing at various locations, including Telco Terrace during Q2’s pre-match, an instrumental version of the U.S. National Anthem, and other special activities.

The stadium will be adorned with Hispanic Heritage–themed graphics, and the First Team will take to the pitch wearing specialized kit numbers in celebration of the Club’s fifth annual Hispanic Heritage Night. The custom numbers, which depict the colors, vibrancy, and textures of native flowers and plants, give a celebratory nod to the varied cultures of Latin America. Sylvia Orozco, co-founder and Executive Director of Mexic-Arte Museum, will also lead the Heartbeat of Austin chant before kickoff, honoring her decades of impact on the community.

The Club’s 2025 Hispanic Heritage Month celebrations have also included the Verde Store Round-Up benefitting Más Cultura (running from August 1 through September 30), the O’Reilly Veloz y Verde Auto Meet-Up at Q2 Stadium, and an empowerment panel hosted by Kendra Scott that brought Latina athletes together for mentorship and community connection.

For more than four decades, Sylvia Orozco has been a driving force in Austin’s cultural landscape, creating a space where Mexican and Latin American art can thrive.

As co-founder and Executive Director of Mexic-Arte Museum, Sylvia has dedicated her life to preserving heritage, celebrating creativity, and opening doors for new generations of artists. Through exhibitions, education, and community traditions like the city’s largest Día de los Muertos celebration, she has shaped a space that belongs to Austin—and to the world.

Sylvia Orozco. Part of The Heartbeat of Austin.

Austin FC partnered with O’Reilly Auto Parts to host the first ever Veloz & Verde Auto Show at Q2 Stadium. Over 50 custom cars pulled up to display their unique rides, ranging from Lowriders to Classic Hot Rods. Austin FC worked with local car groups such as Mas Cultura, Austin Lowiders, Petrol Lounge, and more! Prizes were given out for various categories, along with a crowd favorite trophy for the most voted-on vehicle. Click here to learn more about the judges and winners.