In 2025, Austin FC and Q2 Holdings Inc. are bringing back the annual Austin FC Dream Starter Competition, which is presented by Q2.

The fifth installment of this business initiative invites Austin entrepreneurs from underrepresented groups to apply and compete for $100,000 in “Dream Starter” funds to accelerate their entrepreneurial venture.

From the initial applicant group, five (5) finalists will be selected to participate in a Pitch Contest on Thursday, May 22, at Q2 Stadium. Each finalist’s presentation will be evaluated by a diverse group of representatives from Austin FC, Q2 Holdings Inc., and other executives from the Austin entrepreneurial community. The Austin FC Dream Starter Competition winner will be announced to the public on Wednesday, May 28 and honored with a check presentation during halftime at the Austin FC vs. Real Salt Lake match that evening.

Tuesday, March 25 – Application portal open
Monday, April 14 at 11:59pm CST – Application portal closed
Tuesday, April 14 - Tuesday, May 6 – Applications reviewed
Wednesday, May 7 – Five finalists are notified
Wednesday, May 7 – Five finalist announced to the public
Thursday, May 22 – Dream Starter Pitch Competition
Wednesday, May 28 – Winner announced to the public
Wednesday, May 28 – Check presentation during Austin FC vs. RSL match

For a complete list of terms and conditions about the Austin FC Dream Starter Competition, click here.

29Eleven the Salon was announced as the winner of the 2024 Austin FC Dream Starter Competition presented by Q2 Holdings, Inc. 29Eleven the Salon will receive $100,000 in funding to accelerate its business and mission as part of the Austin FC Dream Starter business initiative, which supports Austin entrepreneurs from underrepresented backgrounds.

29Eleven the Salon provides education and hair care services to address the unique needs of curly and highly textured hair. Historically, cosmetology schools have only provided training focused on straighter hair textures, which results in the surrounding communities being underserved for hair care services.

The Austin FC Dream Starter Competition combines Q2’s mission with Austin FC’s inclusivity through equity community pillar. The aim is to connect underrepresented entrepreneurs with the resources needed to build profitable, high-growth companies. The “Dream Starter” funds will aid 29Eleven the Salon in overcoming financial barriers to achieve success.

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2024 — 29Eleven The Salon

2023 — SocialNote

2022 — CDL Changing Lanes Driving School

2021 — At Ease Rentals Corporation