Austin FC Announces Elevate Entertainment Group As Club's Official Cinema and Entertainment Center


Austin FC announced today Elevate Entertainment Group (EEG) as the Club’s Official Cinema and Entertainment Center. Austin-based EEG, an entertainment group that creates boundary-pushing entertainment destinations, and the Club have entered a multi-year agreement. 

EEG is the nation's largest operator of cinema entertainment centers and has been recognized as an Inc. 5,000 Fastest Private Growing Company. The company's portfolio of brands includes EVO Cinemas, EVO Entertainment, Elevate Rewards, ShowBiz Cinemas, Times Square Grand Slam, and Violet Crown, each offering a wide range of activities such as movies, bowling, arcade games, climbing walls, virtual reality, ropes courses, and bumper cars. Guests can indulge in delicious food and drinks from scratch kitchens and bars while enjoying a variety of entertainment options for everyday fun. 

“We’re excited to partner with Elevate Entertainment Group and to align with an organization doing innovative things in the entertainment space right here in Austin,” said Austin FC President Andy Loughnane.

As a part of the partnership agreement, the guest services areas at Q2 Stadium, home of Austin FC, will feature Elevate branding on the walls. EEG will also host a movie night at Q2 Stadium next season, create Austin FC specific promotions and activations, as well as support Verde Leaders, Austin FC’s youth development program. 

"As Austin's only original cinema entertainment brand, we see tremendous alignment in officially partnering with Austin FC, the first and only professional sports team in Austin," said Marissa Blomstrom, Chief Marketing Officer at EEG. "Austin FC and Elevate Entertainment Group share a commitment to our fans and guests of creating boundary-pushing entertainment destinations that connect people through the power of shared experiences. We look forward to bridging those experiences in our collaborations this year and beyond.”

Austin FC and EEG will hold a partnership launch event at the EVO Entertainment Belterra location on January 31, 2024, from 5:00 PM – 9:00 PM. EEG invites the public to attend the kickoff event and can expect an evening packed with activities for the whole family. The event will include an Austin FC player meet and greet, photo installations, exclusive giveaways, a special happy hour offering that includes an Austin FC specialty cocktail and will conclude with a special film screening.

To learn more about Elevate Entertainment Group, visit