Press Releases

Austin FC and Austin-Based Waterloo Sparkling Water Become Official Partners

Austin FC, the 27th club in Major League Soccer (MLS), announced today that it has entered into an Official Sparkling Water Partnership with Austin- based company Waterloo Sparkling Water, becoming the first and only MLS club to hold rights for retail activations with the sparkling water brand. After launching operations in 2017, Waterloo Sparkling Water has become one of the fastest-growing independent sparkling water brands in the United States.

“We are pleased to add another Austin born company that is rapidly expanding and making an impact on its industry as an Austin FC partner,” commented Andy Loughnane, President of Austin FC.

“Forever grateful for the support that the Austin community has shown Waterloo, we are thrilled to pay it forward with Austin FC,” said Waterloo CEO Jason Shiver. “We feel privileged to support Austin FC as our first major league team partnership and are excited to bring Waterloo Sparkling Water to Austin FC players and soccer fans wherever they are.”

The partnership establishes Waterloo Sparkling Water as the Official Sparkling Water of Austin FC and will afford Q2 Stadium guests the ability to purchase Waterloo products during stadium events. Waterloo Sparkling Water’s wide variety of flavors will be the exclusive sparkling water available for purchase throughout Q2 Stadium, and Waterloo Sparkling Water products will be available at concession stands, grab-and-go stations, VIP clubs and bars, and Suites during matchdays and events.

Waterloo Sparkling Water will also enjoy prominent placement at St. David’s Performance Center, Austin FC’s $45 million, privately financed, 23-acre complex official training facility, scheduled to open in the Spring of 2021.

Waterloo’s line of 11 sparkling waters is made with natural flavors and purified carbonated water, bringing forward uniquely authentic fruit-inspired taste and aroma for an overall clean, crisp and refreshing experience that supports healthy, active lifestyles -- with zero calories, zero sugars or artificial sweeteners, and zero sodium.


About Austin FC

Austin FC joined Major League Soccer (MLS) as the 27th club in January 2019. Austin FC will officially begin play in 2021 in Q2 Stadium, the new, 100% privately financed, $260 million, state-of-the-art soccer stadium in Austin.

Austin FC operates Austin FC Academy, the fully funded developmental academy representing the highest level of competition for elite youth soccer players in Central Texas, while serving as the exclusive developmental pathway to MLS for the region’s most talented young players.

About Waterloo Sparkling Water

Founded in 2017 and independently owned, Austin-based Waterloo Sparkling Water offers fruit-inspired flavors and aromas with a lively amount of carbonation for a uniquely authentic and refreshing anytime drink. Embodying the entrepreneurial spirit and independent thinking that Austin is known for, Waterloo Sparkling Water has been challenging expectations from the start. Made with Non-GMO Project Verified and Whole 30 Approved flavors, Waterloo Sparkling Water is free of calories, sodium, sugar and artificial sweeteners. For the benefit of its fans and the environment, Waterloo has only ever been produced in aluminum cans made with BPA-free liners. Waterloo Sparkling Water is sold at 13,000 retailers nationwide. For more information, visit or @waterloosparkling on Instagram and Facebook.