Austin FC Adds Just Walk Out Technology to Q2 Stadium


Austin FC announced today a collaboration with Amazon to equip the ATX Market at Q2 Stadium with Amazon’s Just Walk Out technology, providing stadium guests with a faster shopping experience during Austin FC matches and additional events hosted at Q2 Stadium.

Stadium guests visiting the Just Walk Out technology-enabled store can use their credit card at the ATX Market entry gates to begin their streamlined shopping experience. Once inside, anything a guest selects from the shelf is automatically added to their virtual cart, and anything placed back on the shelf comes out of their virtual cart. When fans have completed their shopping experience, they will be able to leave the store without waiting in line to check out. Upon exit, the credit card used at entry will be charged only for the items they left the store with.

The ATX Market is located near The Zebra Gate at Q2 Stadium’s northwest corner.

“Austin is one of the world’s most important technology hubs and Austin has some of the highest rates of technology adoption across a range of industries, and bringing innovations like Amazon’s Just Walk Out technology to Q2 Stadium is a great way to ensure the venue continues to be a representation of the community it calls home,” said Austin FC President Andy Loughnane. “We’re excited to see this technology in action making the shopping experience faster and easier for Q2 Stadium guests.”

“As Austin FC looks to continuously provide fans with game-changing experiences, we’re proud to bring our checkout-free shopping to soccer fans in a tech-forward city like Austin,” said Dilip Kumar, Vice President of AWS Applications. “With Amazon’s Just Walk Out technology, fans can grab food and snacks and get back to the match action faster than ever.”