3.24 Lexus Announcement

Austin FC Announces Official Auto Partnership with Lexus

The Austin Lexus Dealership Association will enjoy exclusive entitlement to the “Lexus Club” at Q2 Stadium, as well as regular season pre-match fan activations; Austin FC and Lexus will present digital campaigns featuring players and coaching staff

Austin, Texas- Austin FC announced today Lexus as the Club’s Official Luxury Vehicle ahead of its 2021 inaugural MLS season. From unparalleled customer service to world-class quality, Lexus takes inspired design, relentless innovation and uninhibited performance and turns them into passionate, moving experiences.

“Austin FC is excited to welcome Lexus to the Club’s partner family,” commented Andy Loughnane, Austin FC President. “Lexus is synonymous with excellence, creativity and performance, values that our Club also aspires to embody.”

”Lexus is thrilled to partner with Austin FC ahead of their inaugural season,” said Adelmo Chaparro, vehicle operations manager, Lexus Southern Area. “The enthusiasm and excitement surrounding Austin’s first major league team can be felt throughout the community. Their first-class facilities and operation give us a great opportunity to continue to build a deeper connection to this wonderful city and its residents.”

As part of the partnership, the Austin Lexus Dealership Association will enjoy exclusive entitlement of Lexus Club, the 11,000 square foot premium hospitality area on the west side of Q2 Stadium featuring numerous bar and concession options, as well as exceptional sideline views. In addition to entitlement of the largest premium entertainment space within Q2 Stadium, Lexus will enjoy prominent integrations during Austin FC regular season matches, hosting pre-match fan activations to engage with game attendees while showcasing their latest models outside the VIP entrance in the Southwest corner of Q2 Stadium.

Additionally, Austin FC players and coaches will be featured in a digital campaign called Behind the Wheel, where they will be shown around town and interacting with their new community in a Lexus. Behind the Wheel will be showcased on both Austin FC and Lexus digital channels.

The Austin Lexus Dealership Association consists of two (2) Lexus dealerships – Lexus of Austin and Lexus of Lakeway – both of whom have been part of the community for many years and pride themselves on amazing customers service both in vehicle sales and service.