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Austin FC and Austin-Based Waterloo Sparkling Water Become Official Partners

Waterloo Sparkling Water becomes Austin FC’s latest Austin-based partner ahead of the Club’s inaugural season

Austin, Texas - Austin FC, the 27th club in Major League Soccer (MLS), announced today that it has entered into an Official Sparkling Water Partnership with Austin-based company Waterloo Sparkling Water, becoming the first and only MLS club to hold rights for retail activations with the sparkling water brand. After launching operations in 2017, Waterloo Sparkling Water has become one of the fastest-growing independent sparkling water brands in the United States.

“We are pleased to add another Austin born company that is rapidly expanding and making an impact on its industry as an Austin FC partner,” commented Andy Loughnane, President of Austin FC.

“Forever grateful for the support that the Austin community has shown Waterloo, we are thrilled to pay it forward with Austin FC,” said Waterloo CEO Jason Shiver. “We feel privileged to support Austin FC as our first major league team partnership and are excited to bring Waterloo Sparkling Water to Austin FC players and soccer fans wherever they are.”

The partnership establishes Waterloo Sparkling Water as the Official Sparkling Water of Austin FC and will afford Q2 Stadium guests the ability to purchase Waterloo products during stadium events. Waterloo Sparkling Water’s wide variety of flavors will be the exclusive sparkling water available for purchase throughout Q2 Stadium, and Waterloo Sparkling Water products will be available at concession stands, grab-and-go stations, VIP clubs and bars, and suites during matchdays and events.

Waterloo Sparkling Water will also enjoy prominent placement at St. David’s Performance Center, Austin FC’s $45 million, privately financed, 23-acre complex official training facility, scheduled to open in the Spring of 2021.

Waterloo’s line of 11 sparkling waters is made with natural flavors and purified carbonated water, bringing forward uniquely authentic fruit-inspired taste and aroma for an overall clean, crisp and refreshing experience that supports healthy, active lifestyles -- with zero calories, zero sugars or artificial sweeteners, and zero sodium.