Austin FC announces multi-year partnership with Heineken®, the world’s leading international premium beer brand and the Official Beer of Major League Soccer
Austin, Texas - Austin FC, the 27th club in Major League Soccer (MLS), announced today that it has entered a multi-year partnership with Heineken®, the nation’s leading premium beer importer and Official Beer of Major League Soccer, starting during the Club’s inaugural MLS season in 2021.
“Heineken has established a strong commitment to champion the growth of soccer in North America, and we are proud to partner with a family of brands who share our passion for soccer and Austin,” commented Andy Loughnane, Austin FC President.
“As the Official Beer of Major League Soccer and a fierce advocate for growing the sport in the US, we’re excited to extend our partnership with Austin FC,” added Quinn Kilbury, Senior Director Consumer Experience & Partnerships at HEINEKEN USA. “Through in-stadium events, viewing parties and more, we’re excited to bring the Heineken portfolio to Austin FC fans wherever they are.”
As the Official Import Beer of Austin FC, Heineken® will extend its existing MLS relationship with the League and several MLS clubs by activating pre-match within the H-E-B Plaza, the on-site fan-zone activation area in the exterior of the northeast entrance of Austin FC’s state-of-the-art 20,500 seat stadium, as well as creating a themed destination adjacent to the Supporters Section. Additionally, Heineken® will host a series of Away Game viewing parties around the Austin metro area.
Heineken® entered its current leaguewide partnership with MLS in 2014, becoming the presenting sponsor of MLS’s Rivalry Week, further establishing their standing as a worldwide leader in the sport and becoming a committed stakeholder for the beautiful game in North America.