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Austin FC Announces Year-Round Merchandise Store with Rank + Rally

Newly Announced Flagship ‘Verde Store’ will be open year-round at the stadium as the one-stop shop for Austin FC fans; Additional Field Club, 300 level, and portable retail experiences also confirmed

AUSTIN, Texas– Austin FC, the 27th Club in Major League Soccer (MLS), has announced plans to open three distinct retail experiences at Austin FC’s state of the art stadium which is currently under construction and scheduled to open in Spring 2021. The flagship ‘Verde Store’, which will prominently feature the widest selection of Austin FC merchandise and co-branded products, will occupy a multi-level, 5,000 sq. ft. footprint within the stadium’s redesigned North Building. Additional Austin FC merchandise experiences will include a dedicated retail space in the stadium’s Field Club, which will introduce a custom Austin FC collection for Field Club members, as well as the ‘ATXFC Shop’, inspired by Austin’s world famous record stores, which will be located on the stadium’s 300 level on the west side of the stadium.

All three spaces will be supplemented by a variety of portable merchandise kiosks that will be strategically located throughout the stadium. All Austin FC merchandise locations at the stadium will be operated by Austin FC’s Official Retail Partner, Rank + Rally, the retail company of Levy, Austin FC’s partner for matchday food, beverage, and hospitality. Rank + Rally is responsible for overseeing team (and stadium) merchandise for a variety of prestigious sports and entertainment properties, including the Chicago Cubs (Wrigley Field), the Chicago Bulls and Chicago Blackhawks (United Center), the Los Angeles Lakers, the Los Angeles Clippers and the Los Angeles Kings (Staples Center), and the Las Vegas Knights (T-Mobile Arena).  

Open year-round, starting in Spring 2021, in addition to being a focal point of the matchday experience, the flagship Verde Store will evoke Austin’s musical roots and creative community. The store will offer the widest range of Austin FC merchandise available online or in-person, including a range of limited edition and rotating team apparel only available in the Verde Store. The Verde Store will be the destination for Club jerseys, shirts, hats, and more. The Verde Store will also host a one-of-a-kind YETI in-store experience, featuring a dedicated footprint which will periodically launch custom YETI / Austin FC co-branded products.

Click here for a preview of the Verde Store

The intimate 250 sq. ft. retail space in the stadium’s Field Club will offer customers a boutique shopping experience and special curated collection. Field Club members will have access to bespoke product lines offered exclusively in the club shop, as well as favorite Austin FC gear.

Offering an experience inspired by the iconic record stores of Austin, the ATXFC Shop will feature fan-favorite matchday apparel. Located on the 300 level of the stadium, the ATXFC Shop will be accessible by stadium guests in the Premium Terrace, Suites and 400 Level Loge Boxes, who will be able to purchase their favorite Austin FC merchandise before heading back to their seats to enjoy the match.

The 20,500 seat stadium will also feature a selection of portable merchandise units strategically located throughout the stadium as a supplement to the larger on-site locations.

“The Verde Store, ATXFC Shop, and Field Club retail location each represent an important advancement in the development of Austin FC’s merchandise assortment, and we look forward to expanding Austin FC’s merchandise footprint to accommodate the growing marketplace demand,” commented Andy Loughnane, Austin FC President.

“Together with Austin FC, we drew inspiration from the diverse interests that are the hallmarks of Austin life, from art, technology, and design, to food, beverage, music, and entertainment,” said Adam Beck, Senior Vice President of Rank + Rally. “The stadium retail experience brings Austin fans of all backgrounds together. Each environment incorporates design elements and merchandise that speak to different aspects of Austin culture, offering the ultimate Austin FC shopping experience.” 

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