ATXFC Artist's Initiative  -

Austin has always been a breeding ground for the creative community. If you grow up anywhere near Texas’s capital, and you’re a creative, Austin is where you go. Austin FC wants to help to continue to amplify and cultivate creatives in the area.

ATXFC strives to empower the local artist community, while bringing awareness to art programming throughout the city. 

Austin FC will work with over a dozen Austin-based artists on projects, including a rotating mural at Q2 Stadium, permanent murals at St. David’s Performance Center and Q2 Stadium, consumer products, and a match poster series.

The mural in the St. David’s Performance Center is already completed and was done by local artist, Will Hatch Crosby. He is one of many local artists that the Club will help to elevate with this program.

“The ATXFC Artist Initiative tells me that Austin FC is serious about collaborating with the creative community of Austin to develop and define the identity of the organization,” said Crosby. “The two intertwined oak trees in the Austin FC crest and in my mural represent the connection between the team and the city, and the Artist Initiative is an amazing way to grow this connection through unique murals, posters, and other artwork that showcases the diverse voices of Austin artists.”

Part of the program will also benefit local non-profit Creative Action, which is working to help cultivate the next generation of artists. Austin FC will work with Creative Action to feature round-up contributions in the Verde Store and offer the opportunity to ATXFC artists to work and mentor students from the program.

“We want the creative community to see Austin FC as a catalyst for their work and their impact on this community,” said Chief Marketing Officer, James Ruth.

In 2023, the objective is to improve an already great artist initiative program and develop it through different creative realms. Incorporating Austin artists’ work through various mediums that revolve around the Austin community. By expanding our artist initiative, the goal is to highlight new creative pieces.  

Two murals have been completed on both the North and South end of the Austin Telco Terrace. Artists, Avery Houser Orendorf and Luis Angulo (Uloang), finished the murals in preparation for the 2023 season opener. Outside of the stadium at the Northeast entrance, artist Rex Hamilton finishes the newest mural in the rotating collection that the ATXFC Artist Initiative has cultivated for that space.

2023 Matchday Poster Sweepstakes

The Zebra, official insurance comparison site of Austin FC, is in their third year as the presenting partner of the Austin FC Matchday Poster Series. This series commemorates each MLS regular-season home match by engaging local artists to create matchday posters in their own creative aesthetic. These interpretation of each match-up have become instant collector's items for both novice and seasoned fans, as each poster is unique, allowing the artist freedom to create exclusive, one-off pieces of art.”

This year, fans will have the chance to win the complete set of all 17 MLS regular season home matchday posters. At the end of the season, 20 winners will be selected to receive these matchday posters. For more information on how to win, click on the link below for the full terms and conditions.

Matchday Poster Sweepstakes_16x19