ATXFC Artist's Initiative  -

Austin has always been a breeding ground for the creative community. If you grow up anywhere near Texas’s capital, and you’re a creative, Austin is where you go. Austin FC wants to help to continue to amplify and cultivate creatives in the area.

ATXFC strives to empower the local artist community, while bringing awareness to art programming throughout the city.

Austin FC will work with over a dozen Austin-based artists on projects, including a rotating mural at Q2 Stadium, permanent murals at St. David’s Performance Center and Q2 Stadium, consumer products, and a match poster series.

The mural in the St. David’s Performance Center is already completed and was done by local artist, Will Hatch Crosby. He is one of many local artists that the Club will help to elevate with this program.

“The ATXFC Artist Initiative tells me that Austin FC is serious about collaborating with the creative community of Austin to develop and define the identity of the organization,” said Crosby. “The two intertwined oak trees in the Austin FC crest and in my mural represent the connection between the team and the city, and the Artist Initiative is an amazing way to grow this connection through unique murals, posters, and other artwork that showcases the diverse voices of Austin artists.”

Part of the program will also benefit local non-profit Creative Action, which is working to help cultivate the next generation of artists. Austin FC will work with Creative Action to feature round-up contributions in the Verde Store and offer the opportunity to ATXFC artists to work and mentor students from the program.

In 2023, the objective is to improve an already great artist initiative program and develop it through different creative realms. Incorporating Austin artists’ work through various mediums that revolve around the Austin community. By expanding our artist initiative, the goal is to highlight new creative pieces.

Two murals have been completed on both the North and South end of the Austin Telco Terrace. Artists, Avery Houser Orendorf and Luis Angulo (Uloang), finished the murals in preparation for the 2023 season opener. Outside of the stadium at the Northeast entrance, artist Rex Hamilton finishes the newest mural in the rotating collection that the ATXFC Artist Initiative has cultivated for that space.

2023 ATXFC Artist Initiative End of Season Celebration

With the 2023 Austin FC season coming to a close and another successful year of the ATXFC Artist Initiative, Austin FC and The Zebra, official insurance comparison site of Austin FC, and East Austin Studio Tours held a celebration at The Zebra Corporate Offices in East Austin. All 17 matchday posters were on display for guests to view and food and beverages were provided to celebrate all the Artist Initiative artists from 2023, as well as all artists who have been a part of the Austin FC community thus far.

The Matchday Poster Sweepstakes also ended after the final home match of the season. 20 winners were selected and received all 17 matchday posters for their collection. Thank you to those who entered to win and congratulations to all the winners!